Leaders who think COVID behaviors are going to be temporary, risk making an enduring mistake. The COVID Connectome™ is a network of associations that is already embedded in our subconscious and will be driving people’s instinctive behaviors for years to come.
In my last post, I explained that Brand Connectomes® are like trees made up of a network of branches. The COVID Connectome™ has a large trunk that separates into two major clusters: “Preservation” v. “Perseverance.” These two networks are struggling against one another for dominance in the brain.
What will it take for the economy and your business to recover from COVID?