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Media Mentions
Media Village
Former Bain partner Michael Farmer discusses the state of the marketing industry today where CMOs are struggling to find the winning formula for building brands, and credits Leslie Zane & Triggers brand consultancy for cracking the code.
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The Internationalist
The International Division of the ANA recognizes Leslie as a Trendsetter for her breakthrough discoveries about how to accelerate brand growth. In this interview, she discusses how every brand has a host of interconnected associations– an ecosystem of cumulative memories– that dictate which brand you purchase automatically.
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