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Former Bain partner Michael Farmer discusses the state of the marketing industry today where CMOs are struggling to find the winning formula for building brands, and credits Leslie Zane & Triggers brand consultancy for cracking the code.Read Article
The International Division of the ANA recognizes Leslie as a Trendsetter for her breakthrough discoveries about how to accelerate brand growth. In this interview, she discusses how every brand has a host of interconnected associations– an ecosystem of cumulative memories– that dictate which brand you purchase automatically.Read Article