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To Flatten the COVID-19 Curve, Target the Subconscious

Leslie Zane
No Comments March 30, 2020

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The Mr. Peanut Super Bowl commercial lit up Twitter, but it could still backfire
In Drive to Restart the Economy, Consumers’ Subconscious Might Be Key

Learn what they don’t teach you at Harvard Business School or P&G.

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Leslie Zane

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Leslie shows leaders, entrepreneurs, and marketers the right way to deliberately and measurably expand a brand’s presence in the customer’s mind so that the choice of that brand becomes automatic and involuntary. This is the same science-backed methodology she’s used to help dozens of new brands take off and dozens more execute dramatic turnarounds. If you’re interested in working together, get in touch here.
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