5 Growth Triggers®
Learn the essential growth secrets brands need to unlock rapid, organic growth from the woman known as “The Brain Behind Brands”.
Get the playbook
Now, for the first time, she’s sharing her powerful Growth Triggers® techniques with you.
Leslie Zane and her team at Triggers® Brand Consulting have been the best-kept secret of Fortune 500 marketing teams for over 25 years. These 5 secrets to applying behavioral science in your brand strategy have helped brands like Johnson & Johnson, McDonald’s, Snickers, Gatorade and Aquafina unlock billions in organic growth.
The 5 Growth Triggers®
Familiarity is more important than uniqueness, and distinctiveness is best of all.
Brands need multiple associations in the minds of their potential customers to be successful.
Sustainable growth only comes when Instinctive Brand Preference™ is achieved.
Your growth target is more important to your future than your core customer.
What people “like” is not predictive of what they buy. Focus on new associations in the brain, not on appeal.