Emotional connection…
Emotional connection doesn’t come from touchy-feely communications; it comes from having a larger footprint in the subconscious.
Emotional connection doesn’t come from touchy-feely communications; it comes from having a larger footprint in the subconscious.
The question we should be asking is not how customers are different, but rather how they are alike.
Brands don’t have a built-in “mature” life stage. Rather, they accumulate negative associations which is misinterpreted as maturity because they dampen growth.
Every brand has untapped growth potential—no matter what its current situation.